Guides & Playbooks
14 min
The Pinterest Playbook
Turn Pinterest into your #1 sign-up engine. It's a visual search engine, not social media — here's how to win it.
The big idea
Pinterest is a visual *search engine*, closer to Google than Instagram. People arrive with intent — to plan, find and buy. Be the beautiful result they were already searching for.
Your 8 starter boards
Name boards what people actually search: *Aesthetic Instagram Feed Ideas*, *Instagram Templates for Creators*, *Content Planning & Strategy*… never 'The Good Stuff'.
The 70/30 rule
Pin roughly 70–80% your own pins, 20–30% curated. Keep every pin on-topic so the algorithm trusts your niche.